das ding is founded by Davy Grosemans. is fascinated by objects that have been around for a long time and don’t look designed at all. Often, his designs are inspired by archetypes. By transforming the characteristics of these archetypes, he instills his designs with an almost iconic quality that makes them instantly recognizable but alienating at the same time. His work encapsulates an optimistic and positive aesthetic, tinted at times with a sense of humour and a good dose of irony.
In 2001 he sets up his design studio das ding, based in Brussels. One of the main objectives of the studio is to develop objects and experiments into fully functional and commercial products, in cooperation with manufacturers. This has led to award-winning products such as the FrouFrou parasol for Sywawa and the Son of Eddy lamp for Dark.
Besides product design, the studio focuses on more experimental work, varying from conceptual design, limited editions and interior design.